Natacha Kahan

Research Overview

Dr. Natacha Kahan’s research investigates how sustainability attitudes are constructed and communicated, with particular attention to consumer psychology and value perception. Her work has been published in top journals in marketing and psychology. This page highlights key current research areas and a selection of her most significant recent publications.

Trust and Narrative: Decoding Greenwashing in Fashion

Trust and Narrative: Decoding Greenwashing in Fashion

Decoding Greenwashing in Fashion

2031

AI and Greenwashing: A Literature Review

AI and Greenwashing: A Literature Review

2030

Optimal Green Product Displays

2029

Optimal Green Product Displays

Optimal Green Product Displays

2029

The Green Products Shadow Effect

The Green Products Shadow Effect

2027

Natacha Kahan

Louvain School of Management

Professor of Marketing and Fashion Sustainability Consultancy